Marketing Jobs Mumbai | Philips requires Regional Trade Marketing Manager in Mumbai
About Philips :
Philips Electronics India Limited, a subsidiary of the Netherlands-based Royal Philips Electronics, is the leading Health and Wellbeing company. Today, Philips is a simpler and more focused company with global leadership positions in key markets of Healthcare, Lighting and Consumer Lifestyle, addressing people’s Health and wellbeing needs and aspirations as its overarching theme.
As one of the nation’s most well-known and well-loved brands, Philips is a part of practically every Indian’s life. With recent launch of Philips Respironics product categories in obstructive sleep apnea management and home respiratory care, home decorative lighting range and ALU range, Philips products find use in virtually every aspect of an individual’s daily life 24X7 - at home, at work, on the move and at rest. Philips stands as a source of easy to use, trendy and innovative internationally acclaimed products with superior design and technology that enhance the quality of consumers’ professional and personal lives.
Philips has been operating in India for over 75 years and employs over 4,500 employees around the country. The company has an excellent pan India distribution and after-sales service network.
Job profile for the Philips Job:
1.Deliver Sell-Out in priority stores (Promoter deployed outlets) of the region. Develop and implement Trade Marketing tools, Sell-Out Activities and guard SLAs with supplier in order to enhance revenues from priority stores Develop interventions with CMMs to drive Sell-Out. Execute customer specific activities with KAs (promotions, demonstrations, events, etc). Define and deploy performance objectives for Promoters and establish a integrated framework with Sales/KAM for managing promoter productivity.
2. Develop and implement Marketing Activation programs for priority categories and priority channels
Lead in the roll-out of national level Trade Marketing programs (such as Experience Zones), working seamlessly with Marcom, PGP, CMM and Sales/KAM. Develop and execute region-specific category activation programs along with CMM and Regional Sales (TT channel). Develop and execute account-specific marketing activation programs along with KAM and CMM.
3. Drive In-store Retail Visibility: Manage point of purchase execution (merchandising, planogram compliance, house-keeping and activation) for priority stores in the region. Implement In-store Excellence Scorecard (ISE-S) for the region. Monitor and improve in-store execution through ISE-S
4. Manage Trade Marketing Budgets
Manage Trade Marketing budget (promoter, brand corners, events, activation) for the region
Evaluate Promotion Effectiveness with CMM. Evaluate Trade Spend Effectiveness with RSM.
5. Support Sales Development and lead New Product Launches and Initiatives
Along with CMM, develop and deploy new product launches including placement planning, product training, trade events and sales incentive rollouts. Support Sales in development of distributor capability by providing sales support tools, staff training and incentive. Front-end non-conventional channel development and new business initiatives.
Candidates Profile for the Philips Job :
MBA with 6-8 years experience from Durables/FMCG MNCs
Click here for Details for the Philips Job
