Bollywood release Straight - Now, that’s what I call marketing!!
I’m on several wedding sites and I do get some good proposal every now and then. One of the better ones was on Bharat Matrimony by a person called Pinu Patel. I was thrilled; he even had a personal, swish web-site!! Then, to my surprise, Pinu Patel was on You Tube talking about his several crushes. And then to my thorough amusement, I got a mail stating that there was no one called Pinu Patel and that it was just a promotional campaign for the movie Straight- The Film, starring Gul Panag and Vinay Pathak and a host of other stars. The movie is apparently about the search for love and a partner!!
I was inadvertently a part of a publicity campaign for the film! Now, that’s what I call marketing and I am even writing about it, so more word-of-mouth campaigning and all for free!!! And all this when I’m pursuing an MBA and have just completed my Marketing study!! This can’t be just coincidence.
My immediate reaction was of disbelief. I couldn’t understand how they could target a single person for a publicity campaign, but as it turned out, it was one helluva gimmick.
I must congratulate the marketing team for this novel approach. They probably thought I would go about telling all my friends about Pinu Patel!! But I was a lot smarter than that!! But, nonetheless, I will definitely go watch the movie. But I really need to know why and how they got my profile access on BM. They actually created a mock profile of PP, filled in all the personal details and took everyone for a jolly good ride. Very clever, I must say. And for all you other sitting ducks out there, why not participate in all the promotional activities by logging onto www.straightthefilm.com. I’m sure you’ll land up somewhere. Imagine a meeting or session with Vinay Pathak and for the boys a date with Gul Panag!! Hey, let’s join the joy ride!!
Neha Singh
Want to write here? - Mybandra.com Blogs is a place where you can express yourself. Join our team of contributors. Pen down your thoughts and send them to contact@mybandra.com.
For MyBandra Classifieds - Click here
Click here for the: Listing of our Bollywood Blogs
Get MyBandra Blogs by Email - CLICK HERE
